What resources do MBA applicants call upon in their business school research?
And for which parts of their research do they employ them? Is there still a place for offline resources? What is the role of social media? Is there information that applicants struggle to find? How do they prefer to contact and be contacted by schools? And what devices do they employ to carry out their due diligence?
To find out the answers to these questions, we carried out a survey of MBA applicants around the world between August 2014 and May 2015, in the US & Canada, Europe, Asia and Africa & the Middle East. A total of 1,615 QS World MBA Tour attendees responded.
This report is based on what we found out…