Years ago, I used to play an addictive Atari game called Pitfall. The goal was to maneuver a pith-helmeted explorer through a maze-like jungle, all the while avoiding being eaten by alligators or falling into ravines. I think you see where I’m going with this metaphor: Your MBA essay – your personal statement - is our intrepid explorer, and it’s your job to make sure he doesn’t fall off the vine because you made an easily avoidable error.
Without further ado, here are five of the worst moves you can make in your MBA personal statement— ones that will poison your MBA application as surely as a stressed scorpion.
Fatal Error #5: The impersonal personal statement
It is never a good idea to transfer information straight from your résumé into your personal statement to show your history. For one thing, it’s always obvious. I’ve seen thousands of MBA essays and you can bet your admissions committee has, too. Text directly from your résumé is never well integrated into your MBA essay.
Why? Because the purpose of the MBA essay is to convey to the admissions committee information that you simply can’t show on a résumé – your personal connection to your work. What they do not want to see is a vanilla personal statement that is a list of your accomplishments, grades, or duties when you did that internship at Google. They have all that info already.
This goes for material from research papers, too. Sometimes topic questions can seem to cover eerily similar territory to something you wrote in an A+ paper. It’s tempting to just cut and paste. I saw a recent MBA essay, for example, that had a prompt asking the applicant to talk about ‘a policy question that interested them’. The writer clearly just inputted some work from a research paper they wrote on the ‘Stand Your Ground Law’. This is no good; the reader can just smell that they are getting leftovers. Write something original and fresh.



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