No Experience Needed: How an MBA in Digital Business Can Help Students Join the Workplace

Digital Transformation Project Manager: Digital transformation is the integration of digital technology in all areas of a business, and digital transformation project managers are the agents of that change. They play a vital role in helping businesses move towards a data-driven approach to decision making and implementing key digital solutions. Projects can cover the whole digital spectrum, from e-commerce to mobile, analytics and social networks. In this role, employees can have real impact affecting digital change at a companywide level.

E-commerce Specialist: As web-savvy and computer professionals, e-commerce specialists are responsible for making a business highly accessible to customers. They drive product, content and user strategy and assist with standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. They also monitor the day-to-day activity of website and work to improve them, both to drive sales and better the user experience.

Digital Analyst: In today’s ‘big data’ world, digital analysts are in high demand. Analysts are crucial components in the strategies of digital departments and are responsible for making decisions, producing meaningful KPI (key performance indicator) reports and dashboards. Digital analysts have the opportunity to impact entire strategies and commercial opportunities and also can identify new opportunities for process improvement.

A highly qualified faculty of digital experts and industry professionals will teach students during ISDI’s Digital MBA. The course is also designed to feature masterclasses from top companies such as Airbnb, Google, Havas Media, Twitter, Vente-privee.com and Nestle among others.

The Digital MBA includes six ‘building block’ modules to ensure a well-rounded study program. In Innovation Methodologies, students will learn about new methodologies and tools such as Kanban used widely in digital start-ups. Another key module, Business Context, covers digital business, finance, law and technology to give all students a common central framework to work from.

During the Digital Business Execution module, Digital MBA students will get up to speed on content, big data, and apps while the Digital Leadership module provides the vital skills in time management, communication and leadership required to lead on digital projects. Digital Technology Execution will teach students about Technology and DevOps whilst Digital Vision gives them an overview of the digital ecosystem and today’s digital consumer.

Students are also given the opportunity to complete real-world experience through work placements in top firms. Candidates applying for the Digital MBA have the opportunity to access a talent assessed scholarship sponsored by Accenture which covers up to 50 percent of course fees.

So, who should apply? Miranda says: “The program is ideal for recent graduates with a desire for business foundations and digital transformation knowledge. Candidates should apply for this program to equip them with the skills to join the rapidly growing digital workforce.”

Join us to begin your Digital MBA journey today.