The Executive Assessment: A New Standard for EMBA Programs?

There are two main reasons why business schools are interested in offering the Executive Assessment. Firstly, the questions are tailored for EMBA applicants. “The new test was developed to more accurately measure the professional knowledge our EMBA applicants can bring to the classroom,” states Columbia Business School’s assistant dean of admissions, Amanda Carlson.

Nikos Tsikriktsis, associate dean and director of the global EMBA program at CEIBS, has a similar viewpoint: “The types of questions used by the GMAT are primarily designed for MBA-level applicants. The Executive Assessment uses questions that are more appropriate for the skills required of an executive-level MBA applicant.”

The second reason is that the GMAT’s time-consuming preparation process doesn’t always sit well with EMBA applicants. At CEIBS, “the level of preparation required for the GMAT was putting off some applicants, especially busy executives,” reports Tsikriktsis.

Associate dean (postgraduate) and marketing professor at HKU's Faculty of Business and Economics, Bennett Yim, also cites less preparation as a reason for offering the executive assessment, pointing out that the EA is “designed to require minimal preparation and is significantly shorter in length, at 90 minutes.”

EMBA applicants can currently take the Executive Assessment at 600 test centers and business schools are already receiving EA scores. Over half of this year’s applicants to the EMBA program at CEIBS took the Executive Assessment instead of the GMAT. The University of Hong Kong also reports that some applicants to its EMBA’s most recent intake (May 2016) had sat the test. Meanwhile, over in the US, Columbia Business School says that it has already accepted EA-takers into EMBA programs across its roster of offerings.

While the pilot program has only been in place for a few months, CEIBS is already advising EMBA applicants to take the EA in lieu of the GMAT. “CEIBS is recommending that candidates make the EA their first choice (of admissions test) and ultimately, it is hoped that all applicants will take this test,” states Tsikriktsis.

At the same time, however, CEIBS will be closely monitoring results from the first years of admission in order to ensure that there is a strong correlation between EA results and academic performance in its EMBA program. Data gathered by CEIBS will then be used to assess whether the GMAT or the EA is the better predictor of success for a challenging program.

At Columbia, the EA joins the GMAT and GRE as one of three test options open to EMBA applicants. Prospective students “should select the test best suited to their needs,” advises Carlson. HKU is taking a similar approach, according to Yim: “The Executive Assessment is an acceptable alternative to either the GMAT or GRE. One of the three tests is required.”

When it comes to how the scores are used, CEIBS and HKU say that they are being used to assess an applicant’s overall candidacy for their EMBA programs. At Columbia, Carlson states the EA scores are used to determine “readiness” for their executive MBA offerings as well as to identify “skills that may need to be sharpened in order to be successful in an EMBA program.”

Clearly, it’s still early days for the EA - there is, as of yet, no proven method of comparing EA scores with GMAT scores, for one. “As it is the first year of operation, finding a suitable benchmark is somewhat difficult, but GMAC has provided an approximate comparison with what an EA result would be on the GMAT scale,” states Tsikriktsis. Time will tell whether the EA will become a standard in executive MBA admissions, but at these schools the option of a shorter and more tailored test is already there and looks set to be an attractive one for their prospective executive MBA students.