Home >
Why Study an MBA? >
Why MBA - Student Stories >
Accessible Art Concept Launched by Imperial MBA Students
Thanks for sending your response.
Your input will help us improve your experience.
Thanks for sending your response.
Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or log in.
Already have an account? Sign in
More knowledge, more power
Sign up free to keep exploring.
Access unlimited articles and study guides
Discover top subjects and destinations
Get the personalised guidance you need to succeed
Back
Sign up with Google
Sign up with Facebook
By signing up I agree to share my data and according to
User agreement, Cookie policy
and
Privacy policy.
OR
Sign up
Sign up with Email
Already have an account?
Sign in
We use Necessary cookies to make our website work. We’d also like to set optional Functional cookies to gather anonymous site visitation data and Advertising cookies to help us understand which content our visitors value the most. By enabling these cookies, you can help us provide a better website for you. These will be set only if you accept.More information about the cookies we use can be found here Cookies Policy
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
We may use a set of cookies to collect information, report site usage statistics and understand how visitors engage with the website. In addition to reporting site usage statistics, data collected may also be used to personalize your experience and remember your chat history. We may also use these data, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show.
We use cookies to make our ads more engaging and valuable to site visitors. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen.
Help us to know you better
Thanks for visiting TopUniversities.com today! So that we can show you the most relevant information, please select the option that most closely relates to you.
Views
Accessible Art Concept Launched by Imperial MBA Students
Save
Share
Share via
Share this Page12
Table of contents
Table of contents
A group of five Imperial MBA students have launched a new spin on the concept of the pop-up art event – one that centers on increasing public accessibility and knowledge of important artists and their oeuvre.
“We wanted to break away from the passive museum-going experience,” said one of the Imperial MBA students behind SensArt, Nino Oniani, in a report for the London-based school.
An art event that aims for broad appeal
The premise behind each art event is to take high-resolution digital copies of artworks, scale up the proportions and project them onto different surfaces – preferably in either unusual or historic locations. However, the Imperial MBA team’s concept goes beyond paintings alone, with each art event looking to create a complete audiovisual experience that aims to educate, as much as entertain.
“Using music, voiceover and storytelling as well as creating the right ambience, we aim to give our audience a 360-degree sensory experience. In this way, we believe we can widen the appeal of these masterpieces,” said Oniani.
Degas is first subject of Imperial MBA enterprise
The team collaborated with two students at the Royal College of Art on the first SenArt event, in which Edgar Degas was the focus. Works by the French painter, an important figure in impressionism, were projected onto the brickwork inside the Queen's Tower at Imperial College. A suitably impressed dean of Imperial Business School, G. ‘Anand’ Anandalingam, attended the art event:
“The texture of the brick walls on the Queen’s Tower truly gave a three-dimensional effect to the Degas paintings, and brought them to life better than I have ever seen before,” Anandalingam said.
The Imperial MBA students are now hopeful of taking their art event concept on to rural locations in Europe as well as places in the Middle East – choices that ought to reaffirm their commitment to increasing art’s public accessibility. Indeed, the team is also keen to tap into the hidden gems contained within private collections that are simply not on public display, even to those who can - and enjoy - regularly attending museums and galleries.
image source for Edgar Degas' 'Blue Dancers'
Tim is a writer with a background in consumer journalism and charity communications. He trained as a journalist in the UK and holds degrees in history (BA) and Latin American studies (MA).
Recommended Articles Last year
Redefining business educatio…
7 Start-Up Funding Sources f…
If you are a member of the LGBTQ community, and are looking for funding opportunities for your business, here are seven places that can get you started.
Top 10 MBA programmes for a…
Which MBA programmes are the best for a career in entrepreneurship? Discover the top 10 MBA programmes based on the QS MBA by Career Specialisation Rankings 2023: Entrepreneurship.