Big data is one of the big buzzwords circulating the business world today, and with good reason. Companies are spending millions to organize their data so it can be connected, analyzed, and monetized. What is often overlooked in the midst of this hype, however, are the underlying data literacy and analytical skills required to turn any data - big or small - into useable information.
The QS Intelligence Unit (QSIU) and Clear Admit recently teamed up to quantify the data skills that prospective business school students hope to develop during their graduate education, and the response was clear.
Nearly all b-school candidates, regardless of the type of program they plan to pursue, expect to learn analytics skills during their programs. 73 percent of MBA applicants expect to learn a lot or a great deal. Not surprisingly, this figure is even higher (84 percent) for those applying to master’s in business analytics programs.

The study found the top reason for strengthening data skills is to better identify strategic implications of how organizations can leverage data. In addition, respondents want to apply real data to sophisticated models and widen their data understanding so they can more effectively - and credibly - manage technical employees.



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