Meet the French Business School Boosting Entrepreneurship and Innovation in its MBA Curriculum

Students who choose the extended business plan option for the Master’s Final Project in the IMBA will be able to submit their finalized business proposal for The International School of Management’s annual business pitch competition, Pitch in Paris.

The yearly event attracts start-up founders, angel investors and many others. The competition is open to everyone, and eight aspiring student entrepreneurs from ISM are invited to pitch their business plan to industry leaders, potential investors and a panel of judges, with €1,000 prize money awarded to the winner.

“At ISM we have taken various initiatives to create a favorable ecosystem to engage students in entrepreneurship.

“One clear example of this focus is the Pitch in Paris, which has become a milestone of our school’s commitment to entrepreneurship and innovation,” says César Baena, Dean and Director of Doctoral Research at The International School of Management.

Armed with the tools and knowledge gained during the IMBA, students who present their ideas may get recognized, as well as gain valuable feedback and benefit from various networking opportunities.

Nour Naboulsi is a PhD alumnus at ISM who took part in the first ever Pitch in Paris event two years ago.

“By the end of my program I was interested in exploring my options and venturing into entrepreneurship. I felt I needed to explore my options and break out of my comfort zone by pitching a business idea I had in mind but never got around to putting it down on paper.

“I benefited a lot as it helped me develop a business plan, pitch it in front of judges, and get potential investors from it.

“It was a unique experience, and helped many of us tackle developing our ideas and gain different perspectives,” said Nour.

What works now may not work in ten years’ time, and what worked ten years ago, may not work now. Being innovative and entrepreneurial is about keeping up with the times and constantly thinking outside the box in order to come up with solutions that scream uniqueness, solution and clarity.

“These days, both entrepreneurship and innovation are major factors in developing ideas and helping students as they venture out into the world,” says Nour.

While Dean César Baena considers creativity as “the bedrock of innovation.”

“By encouraging the development of an integrative thinking mindset, business schools need to train students to solve problems in creative and innovative ways,” he says.

Lead image credit: The International School of Management