The Rise of Masters in Business Analytics

Across the world companies are drowning in data produced by the digital age. Therefore, employers will seek to hire those with advanced data analytics skills more aggressively. As a result, business schools will have no choice but to adapt and create relevant curriculum.

The jobs are calling us. IBM reported in “The Quant Crunch: Demand for data science skills is disrupting the job market” that we will see 2.7 million new data and analytics job openings every year by 2020. If that doesn’t get people moving to garner these skills, I’m not sure what will.

Higher education is right to create MSBA programs, and applicants are correct to pursue this hot career. But data scientists aren’t the only ones who need these sorts of skills. Other emerging fields include data engineering and data governance.

Of course, managers and executives will need to understand the basics of data-enabled decision making. This means institutions of higher learning must think beyond a single program. Data analytics should appear within MBA programs in courses, hands-on learning opportunities, or even specializations. You could offer courses in executive MBA and executive education programs for veteran professionals, who may be new to data analytics. In fact, MIT Sloan recently announced the launch of a certificate program in data analytics, designed to help narrow the skills gap the marketplace is currently experiencing.

In its report “What’s next for 2017 data science and analytics job market?” PwC relays that 67 percent of the job openings are analytics-enabled, which means they require expertise outside the realm of data science, too. It describes analytics-enabled jobs as requiring “hands-on experience with reporting and visualization software to aid in the collection and examination of data.” These jobs could include human resources manager, IT director, or even CEO.

However, in PwC’s more recent report “Investing in America’s data science and analytics talent” addresses the skills gap which students and graduates should ensure they are aware of. When focussing on data science and analytics skills by 2020, 23 percent of educators say all graduates will have data science and analytics skills, whereas, by a whopping comparison, 69 percent of employers say they will prefer job candidates with these skills over ones without. Meaning, there is still an ongoing desire – if not a heightened one – to employer more employees competent in data analytics and science.  

PwC warns companies that creating in-house training programs might not be the most flexible or adaptable way to get employees up to speed. “Consider other education and training providers that are designed to be more nimble in updating or revising data analytics courses,” according to the PwC report. This is good news for business schools, who can step in to fulfill the need.

Indeed, I have no doubt that more business schools will be creating relevant coursework. This is just the beginning of the proliferation of MSBA programs and the jobs that will be available to degree holders. QS is proud to be a pioneer in the ranking of these programs, and we expect them to grow and flourish alongside this field. 

Let me know your thoughts on the rise of business analytics programs in the comments below and check out the methodology and tables.

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