Top universities for master's in marketing degrees

The recent QS Business Master’s Rankings 2024: Marketing covers 131 schools offering master's degrees in marketing around the world. 

The rankings are compiled using five indicators: employability, alumni outcomes, value for money, thought leadership and class and faculty diversity, with data collected from a global survey of employers and other sources. Find out more about the methodology used here.   

Read on to find out more about the top universities in each region for master’s degrees in marketing. Alternatively, see the full list of ranking here.   

The United States has 32 of the 131 institutions in the world which are recognised for their marketing master’s programmes. Of these, only Columbia Business School’s MS in Marketing Science is included in the top 10 in the world. The university achieves a near perfect score (99.9) for alumni outcomes and the second-highest score in the rankings for thought leadership. 

Eleven US-based schools have secured positions in the global top 50 for marketing master's programmes this year. Across these universities, notable performance is observed in key indicators, particularly in value for money and alumni outcomes.  

Purdue University claims the top spot for the value for money indicator, with a total of eight US universities in the top 20 for this indicator and 21 universities in the top 50.  

Meanwhile, Columbia University excels in alumni outcomes, an indicator which has four US universities in the top 10, eight in the top 20, and 18 in the top 50. 

In the QS Business Master’s Rankings 2024: Marketing, only two Canadian universities make the list. One of those two entrants, Schulich School of Business at York University, has managed to secure a position in the global top 50 and is also ranked 10th in the world for alumni outcomes. 

Europe hosts 75 of the 131 global universities recognised for marketing master’s programmes this year, with nine out of the top 10 institutions from Europe. France dominates, with half of the top 10 universities being located there, while the remaining four are either from the United Kingdom or Spain.  

37 European universities are ranked within the global top 50, with most of them being from the United Kingdom. The highest-ranking UK business school for a marketing master's degree is Imperial College Business School, ranked fourth globally.  

UK institutions perform well across the different ranking indicators, with Warwick Business School ranked first in the world for thought leadership, two places ahead of Imperial College Business School.  

Austria, Belgium, Germany, Lithuania, Norway, and Sweden each have a single representative in this year's rankings. Italy, the Netherlands, and Switzerland each boast two institutions, while Greece and Portugal each contribute three.  

Notably, Spain stands out with a total of 10 institutions included in the rankings, making it the third most-represented European country, following the United Kingdom and France.