12 monthsProgramme duration
31,100 GBPTuition Fee/year
SepStarting Month
Programme overview
Specialisations
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Prefer to start your course in January? We also offer this course with a January start.
Study with us
- developed in collaboration with industry in response to a growing need for graduates with digital marketing skills
- specialised digital classes develop a theoretical understanding and practical skills required to thrive in the continuously changing digital marketing workplace
- curriculum reflects the growing demands of the emerging digital economy for a distinct learning experience
Why this course?
Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.
Key features of the course include:
- a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation
- high industry engagement, including hands-on experiences with digital and emerging media
- a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge
Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.
Programme overview
Specialisations
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Prefer to start your course in January? We also offer this course with a January start.
Study with us
- developed in collaboration with industry in response to a growing need for graduates with digital marketing skills
- specialised digital classes develop a theoretical understanding and practical skills required to thrive in the continuously changing digital marketing workplace
- curriculum reflects the growing demands of the emerging digital economy for a distinct learning experience
Why this course?
Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.
Key features of the course include:
- a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation
- high industry engagement, including hands-on experiences with digital and emerging media
- a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge
Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.
Admission Requirements
- Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business.
- Business-related degrees should include a significant marketing component.
Work experience:
- Work experience in digital marketing and/or management is advantageous, but not compulsory.
Tuition fees
Domestic
International
Scholarships
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