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suitable for graduates who want to pursue a managerial career in tourism marketing
undergraduate studies in tourism or hospitality are not a prerequisite of this programme
develop an understanding of core marketing theory and apply this to the dynamic and international tourism sector through industry-specific insights and engagement
skills-based and experiential teaching supports technological, leadership, teamwork and cross-cultural upskilling to fast-track your career
Why this course? Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.
Key features of the course include:
a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with the opportunity to lead a theory-based or practice-based research project
teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwide
Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.
Program overview
Specialisations
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Study with us
suitable for graduates who want to pursue a managerial career in tourism marketing
undergraduate studies in tourism or hospitality are not a prerequisite of this programme
develop an understanding of core marketing theory and apply this to the dynamic and international tourism sector through industry-specific insights and engagement
skills-based and experiential teaching supports technological, leadership, teamwork and cross-cultural upskilling to fast-track your career
Why this course? Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.
Key features of the course include:
a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with the opportunity to lead a theory-based or practice-based research project
teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwide
Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.
Admission Requirements
6.5+
80+
176+
Minimum second-class Honours degree, or overseas equivalent (view the entry requirements for your country) in any subject.
12 Months
Sep
Tuition fee and scholarships
Domestic
16,800 GBP
International
31,100 GBP
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
MSc Tourism Marketing Management
199, Cathedral Street, Glasgow, GB, Glasgow, United Kingdom
12 monthsProgram duration
31,100 GBPTuition Fee/year
YesScholarships
Program overview
Specialisations
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Why this course?
Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.
Key features of the course include:
Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.
Program overview
Specialisations
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Why this course?
Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.
Key features of the course include:
Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.
Admission Requirements
Tuition fee and scholarships
Domestic
International
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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